Join us from November 5 to 7 in Vijfhuizen, Netherlands, and visit our stand. We’re eager to showcase the latest innovations from our Verdissimo brand and share ideas that will inspire your creativity. Don’t miss this unique opportunity to discover trends and connect with industry leaders!

Why can’t you miss IFTF 2024?

IFTF is the most exciting gathering of the year in the floral industry. With over 300 exhibitors from more than 30 countries and nearly 25,000 visitors from around the globe, you can expect to find:

• Cutting-edge floral innovation: discover the latest trends in the floral industry.
• Global connections: meet leaders and potential partners for your business.
• Floral culture: immerse yourself in the passion and creativity that define floriculture, along with the various techniques used in cultivation and preservation.
• Exclusive new products be the first to learn about Verdissimo’s innovations.

Visit Verdissimo’s stand!

Captivating the world with the magic of preserved nature

What to expect at our stand?

Join the Experience!

IFTF 2024 is the world’s largest floral showcase, making it your chance to be part of a vibrant event filled with passion and floral trends. We look forward to seeing you from November 5 to 7 at Verdissimo’s stand B3.28!

Verdissimo – Your Trusted Partner for Wholesale Preserved Flowers and Plants | Discover the beauty of preserved flowers!

La entrada Get ready for IFTF 2024! Verdissimo awaits you se publicó primero en Flores preservadas | Verdissimo.

VERDISSIMO AT IBERFLORA AND EXPOFLOR 2024

Iberflora, the international trade fair for the plant and flower sector, will take place from October 1 to 3 at Feria Valencia. This event offers a fantastic opportunity to reconnect with professionals and enthusiasts of preserved nature. This year, Iberflora will be evolving under the theme “Iberflora New Generation,” reflecting the most innovative and sustainable trends shaping the future of the industry.

At our stand, Verdissimo will showcase our unwavering commitment to quality, innovation, and sustainability—core pillars that have established us as a global leader in preserved flowers.

We will also be participating in Expoflor 2024 in Ecuador, where we aim to strengthen our presence in the Latin American market. This event is crucial for us as it enables us to engage directly with clients in the region and present our latest innovations. While we have several surprises in store, the specific details will be revealed during the fair, keeping anticipation high among our visitors.

WHAT TO EXPECT AT VERDISSIMO’S STANDS

✨ High-Quality Preserved Nature
Experience preserved flowers and plants that blend elegance and durability, crafted to the highest standards.

🌱 Commitment to Sustainability
Discover innovative solutions that enhance beauty while prioritizing environmental stewardship.

🛠️ Custom Solutions
Our specialized team in preserved nature is ready to provide unique solutions tailored to your needs.

🔬 Leadership in Innovation and Preservation
Explore advanced techniques that transform nature into exceptional pieces, enhancing both their beauty and longevity.

Verdissimo – Your Trusted Partner for Wholesale Preserved Flowers and Plants | Discover the Beauty of Preserved Flowers!

La entrada Discover Verdissimo’s Latest Innovations at Iberflora and Expoflor 2024 se publicó primero en Flores preservadas | Verdissimo.

This year, the Wonderflower project will be present at the international fair to raise consumer awareness about the world of preserved flowers as a beautiful, long-lasting and sustainable alternative for decoration.

The wonderflower project unites the forces of three partners: Verdissimo, Creatissimo and Südblume. It was launched in May 2022, inspired by the need to bring the world of preserved flowers to the end consumer as a beautiful, long-lasting, and sustainable alternative for decoration. A selected range of floral arrangements and takeaway products will be showcased at the trade show and is intended to promote sales via retail chains as well as specialized garden centers.

Spoga Gafa: the world’s largest garden trade show

Spoga Gafa is the world’s largest garden fair held in Cologne, Germany, bringing together professionals and enthusiasts to present the latest trends in gardening and outdoor design. In addition to commercial exhibitions, there are also conferences and activities for knowledge sharing and networking.

What is the International Spoga and Gafa Fair in Germany?

The fair stands out for its ability to capture the outdoor lifestyle and be a showcase for inspiration and creativity. It is more than a trade show, as it explores the latest trends in outdoor design, garden decoration and green space creation.

When is it celebrated?

The next edition of Spoga Gafa will take place from June 16-18, 2024 in Germany. The central theme will be “Responsible Gardens”, in collaboration with the green sector, to promote responsibility and contribute to a sustainable and healthy environment. In this context, responsibility implies the search for solutions to current problems.

Wonderflower at Spoga Gafa

Responsible gardens as a key theme 2024

Verdissimo, Creatissimo and Südblume will participate in Spoga Gafa 2024, where they will focus on the relevance of environmental awareness and care of green areas, with high quality items to encourage the creation of responsible and environmentally friendly gardens.

On the one hand, Verdissimo, wholesaler of preserved flowers, will show its special preservation process as a specialist in the sector for more than 30 years.

Creatissimo will present its product line and fashion trends. The group’s florists have been designing floral arrangements and planting individual bowls for more than 20 years. Südblume will focus on the work and supply of retail chains.

Why visit the Wonderflower booth at Spoga Gafa?

A visit to the Wonderflower stand at Spoga Gafa is a unique opportunity to discover the latest trends and products in the world of preserved plants and flowers.

• Wide variety of products: wide range of high-quality preserved plants and flowers, ideal for various applications in interior design, event decoration and landscaping.
• Durability and quality: the preserved plants and flowers of the three groups maintain their fresh and natural appearance for a long time, without the need for water or maintenance.
• Sustainability: a leader in the preserved plant market, Wonderflower is committed to sustainability and the environment.
• Innovation: always looking for new techniques and technologies to improve the quality and variety of products.
• Professional advice: a team will be available to provide personalized advice and answer all questions about products and applications.

Come and visit the Wonderflower stand at Spoga Gafa to discover Verdissimo products: quality, sustainability and innovation in the field of preserved plants and flowers!

La entrada The Wonderflower project at Spoga Gafa Germany: the biggest international garden meeting se publicó primero en Flores preservadas | Verdissimo.

The Myplant Fair is the place where nature and innovation come together to create a stunning visual spectacle. This year, Verdissimo will bring the beauty of nature to life through its booth.

Why should you visit the Verdissimo booth?

The answer is simple: we offer a unique experience of nature that endures over time. Our preserved products maintain the freshness, texture, and vibrant colors of natural flowers and plants, but without the need for care. Can you imagine having the beauty of nature in your home or office without worrying about watering or sunlight?

In addition to our exceptional products, Verdissimo stands out for its commitment to sustainability. In a world that increasingly values environmental responsibility, Verdissimo leads the way by offering environmentally friendly alternatives. Their innovative approach to nature preservation aims to inspire everyone to adopt more sustainable practices.

The Myplant Fair is the perfect opportunity to immerse yourself in the world of preserved nature and discover the latest trends in the industry. Attend, explore, and be amazed by Verdissimo’s creativity and commitment to the enduring beauty of nature.

Don’t miss the chance to be part of this unique encounter. Visit the Myplant Fair in Milan and make sure to stop by the Verdissimo booth. Discover how preserved nature can transform your surroundings and fall in love with the beauty that lasts over time.

La entrada Discover the Magic of Preserved Nature at Myplant Milan with Verdissimo se publicó primero en Flores preservadas | Verdissimo.

This is the space where 1,330 exhibitors from 46 countries showcase innovations in their products and services to nearly 40,000 visitors, factors that make IPM a place of great diversity and a source of novelties in its field.

The main themes of the event will be climate change and sustainability, areas in which Verdissimo has been working for several years. It is an opportunity to share and learn about our social responsibility initiatives, that are brought together in our Verdissimo Being Conscious campaign.

We look forward to your participation.

La entrada IPM ESSEN: Green, Great, Gorgeous se publicó primero en Flores preservadas | Verdissimo.

Florever, recognized for its innovation in flower preservation, has taken floral artistic expression to a new level. The animal sculptures (frogs, birds, and lizards) stand with grace and vitality, despite being composed of flowers that have been carefully preserved to maintain their natural beauty.

The choice of Gardens by the Bay as the setting for this exhibition is no coincidence. The garden, known for its avant-garde architecture and unique environment, serves as the perfect canvas for these creations to come to life. Visitors are immersed in a visual spectacle in which nature and art are harmoniously intertwined.

This exhibit not only celebrates our technical mastery in flower preservation but also highlights the intrinsic connection between the ephemeral beauty of nature and timeless art, as well as the opportunity for visitors to acquire preserved nature for themselves.

Innovaflora’s presence (through Florever) at Gardens by the Bay, with its exhibition of animal sculptures made from preserved flowers, not only elevates floral art to new heights but also highlights the connection between nature and human creativity. This magical corner in Singapore thus becomes a living testament to Innovaflora’s ability to bring to life the beauty that endures.

La entrada Flowers that come to life at Gardens by the Bay se publicó primero en Flores preservadas | Verdissimo.

Warm tones and cozy textures take center stage in fall arrangements, as do dried leaves, branches, and seasonal flowers.

The new floral year also gives companies the opportunity to innovate in their marketing and outreach strategies. From special promotions to partnerships with local events, floral companies can capitalize on the season to appeal to a wider audience.

This new beginning marks an exciting point of persistence for Verdissimo. As one of the most representative brands in the preservation industry, it stands as a leader in technological developments, infrastructure, design, new products, and, above all, in caring for the environment, thanks to its increasingly sustainable processes, considerably decreasing its carbon footprint.

La entrada New Floral Year: Rebirth se publicó primero en Flores preservadas | Verdissimo.

However, an even more important characteristic goes beyond its presence at trade fairs: it is its deep commitment to sustainability that makes it a key player in today’s landscape.

A Display Of Preserved Beauty

This year’s editions of Iberflora and Proflora will feature the brand’s participation in a special way, thanks to the setting up of stands that will capture the senses of attendees through a combination of sensory experiences and its innovative range of preserved nature products.

From exquisite floral arrangements to decorative elements, its presence at these fairs reaffirms its position as a spearhead in the sector. The beauty and realism of the products demonstrate that nature can last a long time without compromising its essence.

Sustainable Beauty

The brand’s focus on sustainability, in a world where environmental awareness is more crucial than ever, is a responsibility to lead by example. The innovative, environmentally friendly preservation process allows flowers and plants to maintain their fresh, vibrant appearance for years, eliminating the need for frequent harvests.

This not only reduces the ecological impact but also inspires others to adopt more sustainable business practices.

This will be one of the highlights of the exhibition, as in addition to the multi-sensory experience, attendees will be able to learn about the Earth Pack, an environmentally friendly packaging made from organic materials that are easy to recycle.

Conscious nature

As the world moves towards a more sustainable future, Verdissimo’s contribution becomes even more vital. Its participation in events such as Iberflora and Proflora is a tangible reminder that natural beauty can endure without depleting the planet’s resources.

In an industry where aesthetics is essential, Verdissimo reminds us that true beauty comes from caring for and preserving our natural environment.

La entrada Verdissimo At Iberflora And Proflora 2023 se publicó primero en Flores preservadas | Verdissimo.

Expo Flor is one of the prime business meetings in the field of flowers. This version expects to have more than 120 exhibitors, more than 1,600 buyers, and 42 countries represented. It will be held at the Metropolitan Convention Center in Quito from October 5 to 7.

Iberflora joins the group of the leading global fairs. The last edition numbers speak of its worth: 13,096 m2 of exhibition space, more than 12,000 visitors, and 386 exhibiting firms. This event will be held from October 4 to 6 at the Feria  in Valencia, Spain.

La entrada We are present at the most important flower fairs in the world se publicó primero en Flores preservadas | Verdissimo.

IPM Fair 2020

One year on, the best professionals in the floral decoration and gardening sector met up again to showcase their new tendencies. In this way, it has been possible to check those trends that will mark the coming months in flowering plants and decoration.

Decoration trends at the IPM Fair 2020

Vertical gardens

They remain as a dominant trend during recent years, but once again their importance was reinforced by the arrival of the fair. At Verdissimo, we have long been pioneers with their use, as can be seen in the following article about Vertical gardens with flowers and preserved plants.

Small and delicate flowers

Flowers like Gypsophila (Baby’s-breath) are increasingly present in decoration. Used in countless floral arrangements, increasingly looking for a very careful and detailed finish. So that every detail makes a difference.

Plants and greenery

With the growing popularity in decoration with large trees, also ferns and palms are also beginning to regain position. Another item also present was the Moss ball, ( Marimo) especially present in vertical gardens.

Ceilings

This is another trend that is increasingly being worked on and which, again, has been reinforced at the fair this year. There were only a few places that had no elements such as lamps, plants or hanging flowers, sometimes accompanied by sculptures that formed authentic works of art.

Autumnal and red colours

From the collection of products such as Eucalyptus or Pittosporum (Cheesewood), the colours most related to autumn, are more present in decorations and arrangements.

They are very common already in ceilings and in places like restaurants, bringing undoubted elegance.

Verdissimo in the IPM Fair 2020

Our main objective was to present to professionals in the sector the possibilities that preserved products offer in decoration and beauty of new ideas.

Showing other florists not only the advantages of preserved flowers and plants, but also everything you can achieve with them: floral arrangements, floral art compositions, ceiling decoration, vertical gardens, hatbox, and much more. As if they were all-natural flowers!

Among our new products, we would highlight two of them in particular.

Gerbera

Preserved rose

The Verdissimo stand at the IPM Fair 2020

As every year, our stand was dedicated to preserved products. This year, the star was the composition of a woman’s figure topped with a hat, made of course, with preserved flowers.

We also had the pleasure of receiving the visit of some of the most renowned floral artists at our stand, such as Nicolai Bergman.

Verdissimo | Discover the beauty of preserved flowers!

La entrada Verdissimo in the IPM Essen Fair 2020 se publicó primero en Flores preservadas | Verdissimo.