Who hasn’t thought about being able to have long lasting fresh flowers? We all feel sad when flowers fade quickly, and with them, memories fade, right?

If you are looking for flowers that last a long time, preserved flowers are the solution.

Preserved. Flowers that last forever

Are you looking for a long-lasting floral decoration? Verdissimo makes it possible!

Any interior space is instantly enhanced with flowers or plants. There is nothing that contributes more to personalizing an environment than floral compositions or the presence of natural plants and trees. Nevertheless, it’s not always possible to achieve the desired effect!

Cut flowers need natural light to maintain their beauty and freshness. In addition, it’s necessary to change them for freshly cut ones after a few days. This makes decorating with fresh flowers expensive and inconvenient due to the need to continually replenish them. This is where the need for long-lasting flowers is born.

This circumstance is even more noticeable in places like restaurants and hotels that need flowers that last a long time to decorate celebrations and events.

Why do they last so long?

Thanks to the preservation process. These flowers, which are 100% natural, have undergone a conservation process that allows them to maintain their original appearance and beauty for a long time.

How to go from a natural flower to a preserved flower? They are cut in the moment of their greatest beauty and then undergo the conservation process. The flower absorbs the glycerin-based preservation liquid through the stem until the totality of the sap is replaced by it.

Once the process is finished, each unit is subjected to rigorous quality control in which damaged or deteriorated petals or leaves are eliminated. In this way, a product of the highest quality and unlimited decoration possibilities is achieved.

How long do normal flowers last?

Not all fresh flowers last the same amount of time, everything will depend on the type of flower. For example, orchids are among the most durable flowers. With good care (changing the water, trimming bad leaves, etc.) they can perfectly last for 3 weeks and even 4. The same thing happens with chrysanthemums. However, roses are a little more delicate and with good care, they do not usually exceed 15 days in perfect condition. Despite appearing more resistant than other flowers, Lavender also loses its scent and freshness after two weeks.

As you can see, it is difficult to estimate the number of days or weeks flowers last, since each flower has different resistance levels.

This does not happen with preserved flowers, they are long-lasting flowers that will not need maintenance. And it’s because taking care of a preserved flower is a simple task.

And therefore, as they do not require maintenance or special conditions, and thanks to their durability, preserved flowers are suitable for all types of interior decoration and for making the most beautiful and original floral decorations. Its benefits exceed those of fresh flowers, since exotic flowers, seasonal flowers, foliage, moss, etc., can be mixed in the same bouquet, which would be very difficult or impossible to do with live flowers and plants.

At Verdissimo you will find a great variety of flowers that last forever, preserved flowers and plants, and a great team of interior decoration advisors.

Verdissimo | Discover the beauty of preserved flowers!

La entrada Are you looking for Flowers that last a long time beautiful? – Think of Verdissimo se publicó primero en Flores preservadas | Verdissimo.

In order to optimize your sales, you need to use your imagination to the full. The florist’s world is very visual, and this should become your greatest secret weapon. Do you need ideas to improve your florist shop?

So, from Verdissimo, the leading producer of preserved plants and flowers, we want to give you some ideas to improve your flower shop: ideas to boost sales, decorate your shop, name your flower shop and put together a window display.

Don’t miss out!

Ideas to boost the sales in flower shops

1. Window display

This promotes “impulse” shopping. Flowers and plants are not basic necessity goods like clothes or food. Therefore, you shouldn’t wait for people to come in to your florist shop to buy, you should invite the sale. The first step is to attract clients visually: in order to do this, create a window display that won’t go unnoticed. In the next section, we’ll give you some ideas for decorating an eye-catching window display.

2. Offer preserved flowers

It’s important to have some products that make the different, that’s why we propose to you the preserved flowers. But, ¿What are preserved flowers?

Preserved flowers are completely natural flowers that have undergone a preservation process to maintain their beauty over time, so are essential in a florist shop. With them, you can make all kinds of floral art compositions, decoration and accessories for events like bridal bouquets, preserved murals to decorate walls, communion crowns, brooches for parties, hair accessories…Your clients will love them and they will earn you good profits while you enjoy exploring your creative side! Preserved flowers are a safe bet as they are excellent value for money, they have endless possibilities and they are long-lasting.

One of the biggest drawbacks of fresh flowers is their short lifespan. With preserved plants and flowers, your clients can enjoy a 100% natural decorative element, which is incredibly beautiful and long-lasting.

3. Make the most of special dates

Giving flowers is giving emotions. Make the most of important dates to boost sales by making romantic floral compositions for Saint Valentine’s Day, Christmas centrepieces, Halloween arrangements (including candles and small pumpkins, for example), etc.

Showcase your floral arrangements with spectacular wrapping. Presentation is as important as the flowers themselves. Decorative wrapping increases the positive effects of gifts and increases client satisfaction, which means that clients will return in the future. Sometimes a simple detail makes all the difference: a paper butterfly, a felt heart, a small tie made from cinnamon sticks…

4. Make clients remember you

Spraying your florist’s corporate perfume on the paper or on your preserved flower arrangements is a very effective trick. The value of the gift increases and the client will associate this lovely smell with your florist shop.

5. Use music to create mood

Music is perfect for creating an intimate, subtle and pleasant atmosphere. The combination of flowers, music and aroma will help immerse your clients in pleasant surroundings, which invites them to stay.

6. Sell Online

Every day there are more consumers buying products and services online. Take advantage of this social context to sell more flowers and plants through the internet. You have many options, you can do it through some of the social platforms like Instagram and Facebook, or you can do it through a web page. The most important thing is that you are well-advised and you take into consideration that, in these complicated times, the sale of your products on the web can be a good way out to improve the sales of your flower shop.

Ideas to put together a window display for a flower shop

As we’ve mentioned before, we’re going to give you some ideas to put together a window display for a flower shop.

1. Original floral arrangements: make unique floral arrangements by combining colors, textures and shapes.
2. Change the decoration for certain dates: create romantic floral decoration for February 14^th, heartwarming decoration for Mother’s Day, and cheerful decoration for First Communions, etc.
3. Constantly update the window display: update and personalize your window display often by offering different decoration on a weekly basis.
4. Adapt to the different seasons of the year: Your window decoration must always be in accordance to the season of the year we are in. It’s important to select the right products, products that represent winter, spring, summer, and fall. That will surely attract your audience.

Remember that the window display should impact the greatest number of people. Keep in mind that the first step to a sale is the window display!

Decoration ideas for a flower shop

Wondering how to decorate a flower shop? You have to keep in mind that decorating a flower shop is key for successful business… it’s extremely important!

But, how can you decorate a modern flower shop? Some ideas include:

1. Keep it clean: like any business, in order to have a good image, it’s key to keep the space clean. We know that working with flowers and plants is a little complicated, but… you have to try!

2. Display floral arrangements: you can place shelves with lovely floral arrangements behind the counter. They’ll work both as decoration and a selling point to boost sales. Try it and tell us how it goes!

3. Create green walls: don’t forget that decorating any space also includes walls. Take advantage of your products to create green walls or vertical gardens to decorate walls and show off your products!
4. Create an open space to work with flowers: many people would like to see how you work with products and flowers, so we recommend that you use an open space as a “workshop” to create compositions, which also works to decorate the flower shop. Use a nice natural-looking table and some comfy chairs.

Ideas to design your flower shop Brand

In this section, from Verdissimo, we give you some tips so that you can work on your florist’s brand, although it is always best to put yourself in the hands of professionals who can advise and help you create the best image for your business.

1. Work with social media

You can create or improve your florist’s brand image through social networks. There are different social networks you can work with, but you must select the right ones for you, thinking about where your target audience is. Instagram is currently one of the most important networks, especially for this sector, a sector in which showing the product through good photographs is essential.

2. Create a website

A website can help you make all the difference. It can be a corporate website or an online store where you can sell your products. This web page must be cared for and must have a design that adapts to the style of your flower shop, think that your website is like the shop window of your online store. Take care of it thoroughly because it will be responsible for projecting your image!

3. Don’t forget about SEO positioning

SEO positioning is what will help you appear in the first search results for certain keywords, for example: florist in Madrid. SEO focuses on organic search results, that is, search results that are not paid.

Ideas for naming your flower shop

So far, we’ve talked about how to decorate a flower shop, a window display, etc. However, if you haven’t yet opened a flower shop… this section will be useful for you!

We’ll give you some ideas for choosing the perfect name for a flower shop. These ideas include:

1. Use the name of a person: we love people names for flower shops, especially those that are also flower names, for example: Daisy, Rose, etc. With this type of name, you’ll both represent that important person in your life – such as your mother, daughter, wife, etc. – and also products that you’ll sell in your business.

2. Use the name of a flower, plant or tree: some names, for example, evergreen, gardenia, etc. are names of products that we adore for flower shops with personality.

3. Use the name of a poet: poetry has always been closely related to flowers. In fact, there are many poets who have mentioned different flowers in their poems.

Verdissimo: Discover the beauty of preserved flowers!

La entrada Great ideas to improve your florist shop se publicó primero en Flores preservadas | Verdissimo.

In this post, we’ll tell you about the main products that you’ll find within it. Don’t miss out!

But if you want to see our product catalog directly, we’ll make it easy for you. Access the following link that you will find below and download the complete catalog:

Preserved flowers

We offer the best and most beautiful preserved flowers on the market. You can choose among a wide variety. Some of these flowers include:

Rose

The rose, as you know well, is one of the most beautiful flowers in the world. It’s the queen of the garden, which is why it’s a must in our flower catalog. You can find it with or without stems and in different shapes and sizes (mini, premium or standard) and numerous colors (pink, red, white, yellow, green, blue, orange, etc.)

Hydrangea

Orchid

This flower is very versatile. It can be used at Christmas events, birthdays, weddings, etc. It’s another one of the main flowers in our catalog and you can also find it in different varieties, such as Cymbidium and Dendrobidium. Its colors are very vibrant and the most common varieties come in white, yellow and green.

Chrysanthemum

The chrysanthemum, just like the orchid, brings a lot of volume to compositions. It’s very characteristic and often used in floral compositions in many different styles. The varieties you can find in our catalog are: Anastasia, Focus and Sharp. Common colors in the three varieties are white, yellow, peach and green.

Gardenias

Gardenias, along with roses, are one of the most famous types of flowers that exist because of their great beauty.  The most common scientific name is Gardenia Jasminoides. It’s the China´s favorite and its perennial leaves are light green and its flowers are similar to roses, voluminous, and you can find them in different colors.

Gerberas

The gerbera is a very beautiful flower and growing them has become very popular around the world, both for cutting and for decorating spaces. It’s an ideal flower to recreate the boho-chic style. And not only that! The Gerbera, combined with greens and branches gives a very country style in environments.

Floral fillers

Some of the most notable floral fillers in Verdissimo’s catalog for the 2018-2019 season are the following:

Lavender

Lavender is an ideal floral filler to combine with other products or to use on its own to interior decorate rustic/country-style events. This is one of the floral fillers that you’ll find in our preserved product catalog and it will help you give that fresh touch to spaces.

Solidago

Solidago is another high-quality floral filler. Just like lavender, this floral filler is perfect for decorating rustic and country-style spaces. For years, it’s been in our catalog of flowers and plants, including this season.

Amaranth

Amaranth, with its unique leaves, is perfect for boho decoration due to its bright colors. You can find it in our catalog in colors such as: white, yellow, red, etc. It’s one of the products we offer at Verdissimo for vertical gardens.

Stoebe

It’s known as Stoebe Plumosum. It’s characterized for having very straight branches with a very feathery look. They look like small and Woody bushes. Stoebe is a plant genre of flowering plants in the Asteraceae family. It comprises 85 described species and they are perfect for adding volume to compositions.

Brunia Albiflora

Brunia Albiflora is a plant that attracts a lot of attention because it has spectacular foliage, very similar to that of a pine tree thanks to its narrow lanceolate leaves, its delicate hairs, and its beautiful spheres.

This floral filling is often used to add a delicate look and volume to floral compositions.

Moss and grass

In our catalog, you’ll also find different types of moss and grass. Some of these types include:

Pole Moss

like previous years, you’ll find moss balls in our 2018-2019 catalog, without stems or leaves and in the shape of a ball – as its name suggests. Moss balls are an intense green color and come in a box of 8 units.

Flat moss

Another type of moss in Verdissimo’s catalog is flat moss. Like moss balls, this type of moss is a bright green, without stems or leaves. However, this moss is commonly used in creating vertical gardens, as shown in the image below.

Lichen

Lichen is very similar to moss, though the green color is slightly darker. This product also comes without stems and leaves, and we’ve had it in our catalog for several seasons. Its main use is decorating corporate events and creating vertical gardens.

Fillers

Regarding fillers for decoration or floral arrangements, we offer:

Foxtail

The foxtail is one of Verdissimo’s preserved ferns. It’s an ideal product for decorating minimal spaces or combining with other products to create personal floral compositions with personality. We’ve had it in our catalog for many seasons… and still do!

Gynerium

The gynerium has long, green stems that form a fan, perfect for sophisticated and minimal decoration. They give height to spaces because they’re straight and tall.

Branches

Next we’ll show you some branches that you can get from Verdissimo this season:

Fagus

Fagus (beech) branches are popular due to their great versatility. They’re a dark green color, perfect for combining with other products. On their own, they also work as a suitable decorative element for many different decorative styles.

Eucalyptus

Eucalyptus (Populous) is another commonly used branch in our catalog. Its reddish green color makes it one of the most representative branches of rustic and farmhouse decoration. You can find it in our catalog in the 2018-2019 season.

Quercus

Quercus branches, also known as oak branches, are very characteristic because they have leaves with curvy edges. These branches can be found in our catalog, along with many other branches that are suitable for decorating different spaces and events.

Papyrus

Papyrus, also known as Cyperus papyrus, is a marsh plant that has a very intense green color and that has a stem with a triangular section with its leaves arranged like a star in its superior part. It’s a perfect filler to decorate different environments, such as boho, classic, country, etc.

Leaves

Tropical Leaf

The scientific name for tropical leaves is elephoglossum lomariopsidaceae. Its intense color leaves are oval and with a very characteristic cross-section and you can find them in different shades: yellow, red, and green. Perfect for fall decoration!

In this post, we’ve mentioned some products that you can find in our catalog. If you want to explore each and every flower and plant at Verdissimo, you can see our catalog:

All types of preserved flowers, branches, leaves and floral fillers are waiting for you to decorate any interior or event with high-quality, 100%-natural products this season.

Verdissimo | Discover the beauty of preserved flowers!

La entrada Catalogue of Preserved Flowers and Plants of Verdissimo se publicó primero en Flores preservadas | Verdissimo.

For this reason we have decided to make this post, in which we will talk about the conditions in which the preserved product must be in, what are the forms and structures in which you can showcase it and how you can make it visible, for example in a shop window.

If you want to decorate a space, organize the preserved products to enhance their possibilities and discover how to showcase the product … keep reading!

Conditions in which the product must be in

The preserved flowers, in general every preserved product, must be kept in the interior (even if sometimes we can use them for the creation of outdoor events with a short duration).

The conditions in which you must have any product are the following:

• They should always be away from moisture.
• You cannot expose any product to direct sunlight.

What if I want to place it in a shop window with direct sunlight? You can do it! However, you will have to have an awning to protect the shop window from the sun’s rays or have a shop window with UV filter so that the products are not damaged.

Types of forms or structures to showcase the product

Our products can be displayed in many different ways. Some of them are:

• Through flower centerpieces: you can create unique flower centers, such as centerpieces with different color roses, gardenias, orchids, etc., or centerpieces with a combination of flowers and centerpieces with greens and branches, among many others.
• Through rustic centerpieces with cut branches: these centerpieces usually bring a fresh and natural touch to the entire space. They are widely used especially to decorate spaces in seasons such as autumn and winter.

Both flowers and branches and greens can be displayed on shelves, on the ground, they can be combined … it all depends on your business, your corporate image, trends and the time of year we are in!

How to make the product visible and highlight it?

A good way to make preserved flowers visible is to create a corner of products with the aim of not blurring any of the products and to enhance its possibilities. A corner can be created to work with a wide range of products, not only roses, eucalyptus, etc.

Another good way to make a preserved product visible is to combine it with other types of floral products, for example, those made with fabric. Not only will the preserved ones will stand out, this will also enhance the fabric flowers. We love this way of presenting shop windows! And its because, preserved flowers combined with other materials always help highlight the properties, both of themselves, and of other products.

We hope this post has inspired you and helped you understand how to display preserved flowers! Verdissimo | Discover the beauty of preserved flowers!

La entrada ¿How to organize and display preserved flowers? se publicó primero en Flores preservadas | Verdissimo.

Industry Facts

The flowers cultivated in Ecuador and Colombia are commercialized by different continents, not only America. Their commercialization extends to the whole world thanks to the competitive advantages and the technical capacity the floral industry has consolidated in both countries.

Roses, carnations, hydrangeas, and chrysanthemum crops, among many other species, are some of the varieties planted in the Colombian and Ecuadorian fields.

Why in Ecuador and Colombia? One of the main reasons why so many flower species are produced in both countries is because of the natural advantages they have for flower production. The advantages offered by their geography allow them to have floral diversity with a multitude of species varieties and the possibility of growing them all year long.

Industry impact on society

The floral sector in both Colombia and Ecuador has established itself as the protagonist of rural development in these countries due to its level of exports and its impact on society. Innovaflora alone directly provides more than 700 jobs in Ecuador and Colombia and, indirectly, more than 1,200 jobs.

Along with other industries (such as the coffee or banana industry in Colombia for example), the flower market has established itself as one of the fastest-growing sectors.

Government support

We couldn´t finish this post without talking about the support of the governments of Ecuador and Colombia to the industry, logistical support, and support to the associations of the trade.

Our company Guirnaldas came to form part of the association Asocolflores last month in April.

The most important association in the sector of Colombia and with which we hope to continue to collaborate and actively work with.

It’s worth mentioning that in this time of pandemic caused by COVID-19, government support allowed containers of flower products to be transported with fewer restrictions than regular cargo. And we hope to continue working in this line of active collaboration for a long time.

With the support of governments and with the application of science and technology, the Colombian and Ecuadorian flower industry can take steps towards new lines of development in both countries, lines that will continue to have such a positive impact on society.

From Verdissimo we hope that this post has helped you learn more details about the flower industry in these LATAM countries and, above all, to know what the impact this sector has on the society of the two countries.

Verdissimo | Together Forever

La entrada The impact of the floral industry in countries like Colombia and Ecuador se publicó primero en Flores preservadas | Verdissimo.

The great competition that exists in many sectors requires strategies that give visibility to the brand and strengthen its own elements to differentiate it from the competition.

It happens in all sectors and… and no less in the florist sector!

At Verdissimo we know the importance of this discipline and that is why we dedicate this post to talk about some marketing strategies for florists, the best channels to implement strategies for this type of business and, in addition, we give you some ideas. Are you going to miss it?

Marketing strategies for florists

• Advertising on Google

Advertising on Google, the search engine par excellence, is a good option to reach your audience. If you can’t position your website, you can do so through advertising, ads that will be seen by the audience of your choice.

What should be taken into account and what is important? Target your audience well! Targeting in Google Ads is key to making this marketing strategy effective and not wasting the money you spend, because… bear in mind that with every click on your ad you’ll have to pay an amount of money! Therefore, if the ad is not directed at the right person, you’ll be losing out.

• Blogging

Blogging is a good marketing strategy for florists because it helps the company to get commercial traffic on its website without having to advertise on Google, that is, without having to invest in advertising. There are many companies that manage to become visible on the network through this strategy, known as content marketing.

Ideas for marketing actions

Below, we have drawn up a list of some ideas to sell in florists that can help you increase your sales considerably. Pay close attention!

• Create a good website

Create a good website, well-optimized and one that represents the liveliness and atmosphere of your florist. A colour website that invites internet users to visit or contact you.

• Study your competition

Who are your competitors? What do they do to attract customers? It is very important that you study the whole sector and your competitors well so that they provide you with ideas and so that you can stand out from rest.

• Be different

Making a difference is key in any business, and it wasn’t going to be for less in florists. Find the element that sets you apart from your competitors and explore it.

• Offer promotions

Take advantage of certain holidays to offer promotions to your customers, dates such as San Valentín, and San Jordi if you are from Barcelona, Christmas, etc.

• Be active on social media. Take advantage!

Social media allows us to get closer to our audience. Make yourself known. Make good use of them and use them to advertise promotions, new products, to communicate with your target audience, to retain customers, offer after-sales service, etc.

• Collaborate with other businesses

Collaboration with other businesses, for example, with wedding-related businesses or other ceremonies can give you many options and cause your sales to soar. Consider it as an option!

Principal marketing channels

In this section, we focus on talking about some of the best channels or platforms that you can use to implement marketing strategies for florists:

• Instagram: Instagram is one of the fastest growing social networks in recent times. It is one of the social networks par excellence for images, which can allow a florist to show off its products. On this social network it is very important to publish high quality photos. These photos will allow you to connect with your potential customers directly. To be successful on this platform, and as happens with Instagram, it’s important to post quality content. On this network you can make publications of all kinds, announce events, show your team, offer promotions, etc.

• Facebook: Facebook is another of the best marketing channels for a florist, in fact, for almost any business. Just like with Instagram, to be successful on Facebook you have to post consistently and vary the type of posts you upload. On the other hand, this platform also offers the option to show reviews, that is, the opinions of other clients or other companies that collaborate with the florist.

• Pinterest: The last channel we’re talking about here is Pinterest. On this social network, you will be able to create boards with images and define the image and aesthetics that you want to show to all your followers or target audience. You can create boards by themes, for example: showing images of flowers that convey a certain feeling, such as joy, love, etc.

From here in Verdissimo, the largest producer of preserved flowers and plants, we hope that this post has helped you to get to know what are the best marketing strategies for florists and the best channels to implement those strategies.

Remember that in these times, ideas to improve your florist and visibility on the internet are key to attracting the attention of the public and to attract attention it is very important to have a good marketing plan.

If you would like to sell preserved flowers in your florist, contact us!

La entrada Marketing strategies and actions for florists se publicó primero en Flores preservadas | Verdissimo.

What type of companies work with Verdissimo?

The type of companies that work with Verdissimo are diverse, though they all use plants and flowers as decorative elements, gifts, etc.

Most companies that work with Verdissimo are registered in an industry linked to floristry, the trade of plants and flowers, the decoration industry, furniture stores, or companies dedicated to online sales of decorative items, gifts, etc.

What type of company is yours? Is it related to one of the industries we’ve mentioned? If that’s the case, our products may interest you. We invite you to browse our website or check out our catalog of preserved flowers and plants and catalog of preserved trees to see all our products and how they may fit your company’s needs.

Do you also work with freelancers?

We absolutely work with freelancers. However, we can’t work with all industries. You must submit the T036 form so we can see what your business activity is.

For a freelancer to work with Verdissimo, your business activity must be related to the world of flowers, plants, decoration, etc.

Our Verdissimo clients. Want to be one of them?

Below, we’ll discuss our main clients:

Designers of vertical gardens

Designers of vertical gardens have become one of our main clients. At Verdissimo, we offer different high-quality products that can be used to create these decorative products that are so popular today. One of our star products is moss, a preserved natural moss that maintains its beauty over time without needing any water or light.

 

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Una publicación compartida de Verdissimo Group (@verdissimo_group) el 29 Jul, 2019 a las 5:45 PDT

Storefront window dressing

Other major clients are storefront window dressing designers. Every day, more floral products are used to decorate these spaces, especially during Christmas, springtime, etc. These designers look for products that are well-kept with minimum maintenance and at Verdissimo… you’ve got them!

 

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Una publicación compartida de Verdissimo Group (@verdissimo_group) el 19 Oct, 2018 a las 4:37 PDT

Florist wholesalers

Florist wholesalers are in charge of buying products from companies that produce and distribute them until they reach the end user. They can be florist wholesalers with online stores or street-level shops, etc. Preserved flower wholesalers are a key part of Verdissimo.

Corporate clients

Corporate clients are also very important on our list of clients. We work with clients such as Spanish airports, recognized museums in Europe, etc., which opt for decorating public spaces with easy-to-maintain preserved products.

 

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Una publicación compartida de Verdissimo Group (@verdissimo_group) el 12 Ene, 2016 a las 6:56 PST

Florists

Florists have also become very special clients for Verdissimo. They’re responsible for getting all our preserved products to everybody, whether through online or physical businesses: for example, preserved roses, a perfect gift for a couple in love.

Fashion accessories

Artists dedicated to producing fashion accessories play a key part of our clients. These artists look for quality products that are natural and long-lasting. Normally they’re used to create wreaths, headbands or belts.

 

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Una publicación compartida de Verdissimo Group (@verdissimo_group) el 19 Jul, 2018 a las 4:28 PDT

If you want to be a client of Verdissimo, give us some info about your company. We’ll always try to get the most information possible, whether through email or a phone call, with the aim to offer the best alternatives and product options for your business.

At Verdissimo, we know that our clients’ success is also ours!

Verdissimo | Discover the beauty of preserved flowers!

La entrada Want to be a client of Verdissimo and work with preserved products? se publicó primero en Flores preservadas | Verdissimo.

Floral techniques

A good florist is he/she who knows how to treat a flower, plant or tree, and knows how to make the most of it. Floral artists know how to combine different products to create unique compositions to give as gifts or decorate. But all this requires very special techniques. Some of the key floral techniques are the following:

• Technique to create a Green Wall: one of the simplest techniques for creating vertical gardens consists of applying glue to the frame and the oasis where the moss will be hung, hang it in a harmonious and meaningful way and place more moss, flat moss or moss balls, with hot glue in the needed areas. If you want more details about creating vertical gardens, get inspired with the following article, Do it yourself!
• Technique for making other floral compositions: there are many other techniques that can be helpful for creating other floral compositions, such as: placing roses in glass bowls with decorative stones, placing greenery in shots, etc.
• Techniques for creating trendy accessories: trendy accessories with flowers are more and more popular for events like weddings, baptisms or communions. One of the most common techniques, for example in flower wreaths, is using wire at the base of the flowers or plants so that they stay on the wreath. To know more about these techniques, we recommend you get inspired with this article, Make floral wreaths yourself!

Color and finishes

Are color and finishes important to a floral composition? If you use high-quality products, you can’t help but pay attention to finishes! In this section, we’ll talk about the importance of color and finishes in floral compositions.

Color: color is one of the determining factors in a composition. A mono-color composition isn’t the same as a two-toned or multi-colored composition. The floral artist must know the range of colors and the perfect combinations because two-tone and multi-color compositions require knowledge about color. The colors of flowers and plants are capable of providing those necessary color accents in certain spaces. For this reason, flowers, plants or floral compositions with two products can be the perfect elements for decorating any space.

Finishes: for us, finishes deserve all our attention. The main difference between a good floral composition and a bad one is not just the quality of the products but also the finishes. These little details mark the difference between some compositions and others, and these small details depend on the floral artist.

Verdissimo | Discover the beauty of preserved flowers!

La entrada Floral techniques for florists se publicó primero en Flores preservadas | Verdissimo.

Verdissimo: who we are and all about our products

Verdissimo is the largest preserved flowers supplier in the world. The business started in 1988, offering clients products that used a preservation process to keep their properties and original aspect for a long time. In other words, preserved products… which have become the perfect solution for floral decoration!

Our preserved flowers are premium quality, long-lasting products. They have endless decorative possibilities and they need minimal care.

Preserved plants are unbeatable value for money. While a freshly-cut rose only stays lush and fragrant for a few days, the same preserved rose can maintain its beauty… for much longer!

Increasingly, preserved products are being used for all kinds of interior floral arrangements, and, of course, to make the most original and amazing floral compositions:

• Floral compositions for events
• To personalise events
• To maintain floral decoration in places like restaurants, hotels, health centres, etc.
• To conserve bridal bouquets.
• To make original and unique floral art compositions.
• Wall decorations

The advantages of preserved flowers

But what are the benefits of preserved flowers? We’ll tell you below:

• Preserved flowers are completely natural.
• They are an innovative way to preserve the freshness and beauty of live flowers for years.
• This preservation technique allows a flower to maintain its lush and fresh appearance, as if it were recently-cut.
• Flowers, trees, plants, and green foliage can undergo the preservation process.
• With minimum care, preserved plants and flowers can last for years. They only need to be kept out of direct sunlight and kept away from humid areas. Apart from that, they don’t need any special maintenance.
• Thanks to the preservation treatment, treated plants and flowers do not get attacked by insects and do not grow mould or bacteria, which is why they are so highly regarded for all kinds of decoration and floral art.
• These fresh flowers have been treated chemically so that they preserve their original texture and colour. Their stems stay as flexible as if they had just been cut.
• Another advantage is their infinite variety of colours, which can be even more beautiful than the colours of fresh plants.

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And…¿Why decorating with preserved plants and flowers?

Preserved flowers and plants are 100% natural and are one of the most common decorative elements. Not only do they give more colour to your everyday life but they are also the best accomplices to decorate and make every corner of your home beautiful!

• The benefits of flowers and plants are not limited to aesthetic appearance. Studies recommend using fresh plants for the many advantages they offer:
• They improve your mood. As you know, colour therapy is used in medicine to reduce stress and raise self-esteem.
• A Floral ambience helps to improve concentration. Experts claim that putting plants in the office, workplace or study room creates a relaxed and peaceful atmosphere, which improves concentration.
• They help us to switch off. There is nothing better than arriving home after a hard day at work and relaxing surrounded by plants and music!
• They put you in a good mood. The shapes and colours of flowers have the power to transmit positive energy and to increase our vitality.
• They reduce depression and improve interpersonal relations. Who doesn’t like receiving or sending flowers? The gesture of giving and receiving flowers symbolises an act of love or friendship as it is easy to say with flowers what is sometimes difficult to say with words.

Preserved flowers for your flower shop

Do you have a florist, decoration or gift shop? If your business is related to plants and flowers, you can optimize your performance by selling Verdissimo products. If you are a professional in the industry, you only have to get in touch with us.

Verdissimo plants and flowers allow your business to offer a product of the highest quality with which you can offer a complete after-sales service, gifts, floral art, online orders, on-site sales and collection so that their colours can be seen up close, and delivery to homes, businesses, hotels, and restaurants.

Our preserved flowers are premium quality, long-lasting products. They have endless decorative possibilities and they need minimal care.

From the beginning, we have won the trust of clients and have been the official suppliers for prestigious international companies, such as Disney, Chopard and Interflora.

Verdissimo operates in Europe, Latin America, North America and Japan, among other countries. In all of these countries, our products enjoy recognition and acceptance from both the public and specialised professionals.

If you are looking preserved flowers suppliers, join us. Discover our exclusive products and enjoy all the advantages Verdissimo offers.

Multiply the possibilities for your business! At Verdissimo, we make it very easy for you!

Verdissimo: Discover the beauty of preserved flowers!

La entrada Do you want to sell Verdissimo’s preserved flowers in your florist shop? se publicó primero en Flores preservadas | Verdissimo.

These products, very sought-after today for interior decoration, have become trendy in many countries of the world, especially in Europe.

At Verdissimo, we know this well because we’re one of the leading producers of preserved flowers, so in this article, we’ll tell you what these preserved flowers are called in different countries, including: Spain, Germany, France and Italy.

Here we go!

What are preserved flowers called in some European countries?

Preserved flowers and plants are known in Europe by the following terms:

Preserved flowers in Spain

In Spain, as we’ve mentioned in the article introduction, these products are known as preserved flowers. However, sometimes other terms are also used, such as lyophilized flowers (or freeze-dried).

It’s important to note that freeze-dried flowers aren’t exactly the same as preserved flowers, since the preservation process isn’t the same, as the latter maintains the flowers’ humidity and flexibility.

If you’re interested in learning more about preserved flowers, you can read the article “Do you know about Verdissimo’s preserved flowers?”

Preserved flowers in Italy

In Italy, preserved flowers aren’t known by the term preserved. Italians use the term stabilized – stabilizzati – to refer to everlasting flowers.

Preserved flowers in France

In our neighboring country, France, preserved flowers are also known as stabilized flowers: fleurs stabilisées.

Preserved flowers in Germany

In Germany, the concept of preservation isn’t used to refer to these products. It’s more common in this European country to use the term freeze-dried and lyophilized: Gefriergetrocknete and Konservierte.

However… remember that it’s not the same!

As you can see, the term “preserved” isn’t a very common concept in Europe, so it’s not “typical” to use it in the countries closest to Spain.

There’s a great variety of terms to refer to this product in the different countries we’ve mentioned above: freeze-dried, stabilized and lyophilized. However, not all of them refer to the product we offer at Verdissimo: preserved plants and flowers.

These products involve the plant sap being replaced by a preserving liquid that maintains them over time without the need of water or light.

And, as we’ve already mentioned, they’re products meant for decorating interior spaces: homes, offices, etc.

Doesn’t matter if you are looking for Flores preservadas, preserved flowers, fiori stabilizzati, fleurs stabilisées or Konservierte blumen. We have a great comercial team in each country of Europe to help you. Contact us.

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Verdissimo | Discover the beauty of preserved flowers!

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