VERDISSIMO AT IBERFLORA AND EXPOFLOR 2024

Iberflora, the international trade fair for the plant and flower sector, will take place from October 1 to 3 at Feria Valencia. This event offers a fantastic opportunity to reconnect with professionals and enthusiasts of preserved nature. This year, Iberflora will be evolving under the theme “Iberflora New Generation,” reflecting the most innovative and sustainable trends shaping the future of the industry.

At our stand, Verdissimo will showcase our unwavering commitment to quality, innovation, and sustainability—core pillars that have established us as a global leader in preserved flowers.

We will also be participating in Expoflor 2024 in Ecuador, where we aim to strengthen our presence in the Latin American market. This event is crucial for us as it enables us to engage directly with clients in the region and present our latest innovations. While we have several surprises in store, the specific details will be revealed during the fair, keeping anticipation high among our visitors.

WHAT TO EXPECT AT VERDISSIMO’S STANDS

✨ High-Quality Preserved Nature
Experience preserved flowers and plants that blend elegance and durability, crafted to the highest standards.

🌱 Commitment to Sustainability
Discover innovative solutions that enhance beauty while prioritizing environmental stewardship.

🛠️ Custom Solutions
Our specialized team in preserved nature is ready to provide unique solutions tailored to your needs.

🔬 Leadership in Innovation and Preservation
Explore advanced techniques that transform nature into exceptional pieces, enhancing both their beauty and longevity.

Verdissimo – Your Trusted Partner for Wholesale Preserved Flowers and Plants | Discover the Beauty of Preserved Flowers!

La entrada Discover Verdissimo’s Latest Innovations at Iberflora and Expoflor 2024 se publicó primero en Flores preservadas | Verdissimo.

This year, the Wonderflower project will be present at the international fair to raise consumer awareness about the world of preserved flowers as a beautiful, long-lasting and sustainable alternative for decoration.

The wonderflower project unites the forces of three partners: Verdissimo, Creatissimo and Südblume. It was launched in May 2022, inspired by the need to bring the world of preserved flowers to the end consumer as a beautiful, long-lasting, and sustainable alternative for decoration. A selected range of floral arrangements and takeaway products will be showcased at the trade show and is intended to promote sales via retail chains as well as specialized garden centers.

Spoga Gafa: the world’s largest garden trade show

Spoga Gafa is the world’s largest garden fair held in Cologne, Germany, bringing together professionals and enthusiasts to present the latest trends in gardening and outdoor design. In addition to commercial exhibitions, there are also conferences and activities for knowledge sharing and networking.

What is the International Spoga and Gafa Fair in Germany?

The fair stands out for its ability to capture the outdoor lifestyle and be a showcase for inspiration and creativity. It is more than a trade show, as it explores the latest trends in outdoor design, garden decoration and green space creation.

When is it celebrated?

The next edition of Spoga Gafa will take place from June 16-18, 2024 in Germany. The central theme will be “Responsible Gardens”, in collaboration with the green sector, to promote responsibility and contribute to a sustainable and healthy environment. In this context, responsibility implies the search for solutions to current problems.

Wonderflower at Spoga Gafa

Responsible gardens as a key theme 2024

Verdissimo, Creatissimo and Südblume will participate in Spoga Gafa 2024, where they will focus on the relevance of environmental awareness and care of green areas, with high quality items to encourage the creation of responsible and environmentally friendly gardens.

On the one hand, Verdissimo, wholesaler of preserved flowers, will show its special preservation process as a specialist in the sector for more than 30 years.

Creatissimo will present its product line and fashion trends. The group’s florists have been designing floral arrangements and planting individual bowls for more than 20 years. Südblume will focus on the work and supply of retail chains.

Why visit the Wonderflower booth at Spoga Gafa?

A visit to the Wonderflower stand at Spoga Gafa is a unique opportunity to discover the latest trends and products in the world of preserved plants and flowers.

• Wide variety of products: wide range of high-quality preserved plants and flowers, ideal for various applications in interior design, event decoration and landscaping.
• Durability and quality: the preserved plants and flowers of the three groups maintain their fresh and natural appearance for a long time, without the need for water or maintenance.
• Sustainability: a leader in the preserved plant market, Wonderflower is committed to sustainability and the environment.
• Innovation: always looking for new techniques and technologies to improve the quality and variety of products.
• Professional advice: a team will be available to provide personalized advice and answer all questions about products and applications.

Come and visit the Wonderflower stand at Spoga Gafa to discover Verdissimo products: quality, sustainability and innovation in the field of preserved plants and flowers!

La entrada The Wonderflower project at Spoga Gafa Germany: the biggest international garden meeting se publicó primero en Flores preservadas | Verdissimo.

Sustainable Achievements

Nowadays, sustainability has become a fundamental pillar for companies wishing to have a positive impact on the world. More and more organizations are adopting the United Nations Sustainable Development Goals (SDGs) as a guide to promote a better and more equitable future.

In this context, the launch of the SDG report by Innovaflora (a leading group in the production of preserved nature, of which Verdissimo is a part) is an opportunity to highlight its achievements and commitment to sustainability. This article explores the key aspects of this presentation and the positive impacts it can have.

Commitment to the SDGs

Innovaflora and its industry-leading brands, Verdissimo and Florever, have integrated the SDGs into their business model and daily operations. This commitment is reflected in its report, which details the initiatives carried out to contribute to each of the 17 goals.

Among its main achievements is the adoption of sustainable agricultural practices on its farms, minimizing the use of chemicals, and promoting soil conservation and biodiversity. In addition, the company has implemented education and training programs for its workers and local communities, promoting gender equality and access to decent work opportunities.

Reducing environmental impact

The report highlights efforts to reduce its environmental impact throughout the supply chain. Measures have been implemented to minimize the carbon footprint, such as the use of renewable energies in the facilities (solar panels) and the optimization of industrial processes.

In addition, efficient water management has been promoted, and a system for recycling and reusing materials in production processes has been implemented.

Biodiversity conservation

Innovaflora recognizes the importance of protecting biodiversity and local flora. This report highlights the implementation of conservation practices on the farms, such as the protection of natural areas and the promotion of native flora. In addition, alliances have been established with environmental organizations for the preservation of ecosystems and the promotion of reforestation.

Social and economic impact

The report also highlights the company’s commitment to the social and economic development of local communities. Through corporate social responsibility programs, it has promoted projects that improve people’s quality of life, such as the strengthening of fair working conditions and the adaptation of workspaces to maximize safety and comfort, in addition to the various initiatives described in the document.

Transparency and accountability

The presentation of the SDG report demonstrates the group’s commitment to transparency and accountability. Innovaflora has established indicators that account for progress in the social, economic, and environmental spheres and that it freely expresses to the public.

Innovaflora, as well as its brands Verdissimo and Florever, in addition to its production centers Guirnaldas in Colombia and Garlands in Ecuador, continue the path to achieve even cleaner and more sustainable production.

You can download the entire document here.

DOWNLOAD ODS REPORT 2024 – INNOVAFLORA

DOWNLOAD ODS REPORT 2023 – INNOVAFLORA

La entrada Sustainable Development Goals Report – Innovaflora se publicó primero en Flores preservadas | Verdissimo.

Primitive Materiality, Surfaces that Tell Stories

In the “Custodian” trend, the need to bring nature closer to home manifests through pieces that exhibit a primitive aesthetic. Materiality takes center stage with rough, rugged, raw-looking, cracked, and even burnt surfaces. These finishes not only enhance the authenticity of materials but also add a layer of history and experience to the spaces.

The choice of furniture with primitive finishes is not just a stylistic matter but a statement that embraces the beauty of imperfection and the resilience of time. The connection with nature becomes palpable as textures tell stories that unfold over the years.

Graphics that Resurrect Nature

The incorporation of graphics reproducing natural effects is another distinctive feature of this trend. Walls become canvases that bring to life the flow of water, the dance of clouds, or the majesty of forests. These representations not only provide a unique visual aesthetic but also create an atmosphere that invites reflection and serenity.

Earth-toned Palette: Blues, Emeralds, Greens, and Terracottas

The predominant tones in the palette for this style pay homage to the richness of the earth. Blues and emeralds offer a sense of calm and freshness, while greens connect with the vitality of nature. Orange and terracotta tones add warmth and comfort, creating a palette that balances contemporary sophistication with a connection to the earth.

Preserved Nature, Elegance, and Timeless Durability

In the implementation of “Custodian,” preserved flowers and nature-inspired pieces stand as elements that bring elegance and freshness to spaces. These products, subjected to a careful preservation process, maintain their original beauty without requiring constant maintenance like fresh flowers or live trees and ferns.

The strategic inclusion of floral arrangements with preserved flowers adds an ethereal and romantic touch to environments. Whether in charming centerpieces, botanical walls, everlasting bouquets, or special events, preserved nature aligns with the trend’s philosophy, bringing a natural and enduring touch.

Integrating “Custodian” into Your Home

To bring this trend into your home, choose furniture with primitive finishes, decorate walls with nature-inspired graphics, and play with earthy color palettes. Additionally, the inclusion of preserved flowers in your decor will add an element of elegance and enduring nature.

“Custodian” presents itself as an invitation to create spaces that merge nature with timeless elegance. From primitive materiality to graphics that recreate nature and the durability of preserved flowers, this trend redefines how we conceive and live in our homes; your habitat becomes a sanctuary that celebrates authenticity and a connection to the earth.

La entrada Custodian: Merging Nature and Elegance in Your Home se publicó primero en Flores preservadas | Verdissimo.

The Magic of Preserved Flowers and Environmental Responsibility

Preserved flowers are the embodiment of nature captured in its fullest expression. Unlike fresh flowers, these natural pieces have been carefully treated to maintain their freshness and vitality without the need for water. This process not only allows us to enjoy their splendor for much longer but also emphasizes the importance of adopting sustainable practices in the floral industry.

The Crucial Role of Water in Flower Cultivation

Water is essential in flower production. That’s why it’s crucial to emphasize that the high percentage of water we use for the growth and sustenance of our crops comes from a natural source like rain, underscoring the need to manage this resource responsibly. By adopting techniques for harvesting rainwater, we can reduce dependence on external sources and contribute to the sustainable use of water. This practice not only benefits our environment but also promotes the stability and quality of aquatic ecosystems.

The Importance of Water Conservation in Sustainable Production

On World Water Day, it’s imperative that we reflect on how our individual and business actions can make a difference. In the production of preserved flowers, implementing efficient irrigation systems and water reuse are crucial steps. By embracing sustainable technologies and responsible practices, we not only ensure the quality of our products but also contribute to preserving one of our planet’s most precious resources.

A Lasting Commitment

At Innovaflora (and its brands Verdissimo and Florever), we recognize the importance of caring for water and are committed to sustainable practices. On this World Water Day, we invite everyone to join us in the ongoing effort to preserve and responsibly utilize this vital resource. By choosing preserved flowers, you not only bring the beauty of nature into your home but also support an environmentally respectful approach in the floral industry.

We invite you to cultivate a future where beauty and sustainability flourish hand in hand.

La entrada World Water Day and Sustainability se publicó primero en Flores preservadas | Verdissimo.

The Myplant Fair is the place where nature and innovation come together to create a stunning visual spectacle. This year, Verdissimo will bring the beauty of nature to life through its booth.

Why should you visit the Verdissimo booth?

The answer is simple: we offer a unique experience of nature that endures over time. Our preserved products maintain the freshness, texture, and vibrant colors of natural flowers and plants, but without the need for care. Can you imagine having the beauty of nature in your home or office without worrying about watering or sunlight?

In addition to our exceptional products, Verdissimo stands out for its commitment to sustainability. In a world that increasingly values environmental responsibility, Verdissimo leads the way by offering environmentally friendly alternatives. Their innovative approach to nature preservation aims to inspire everyone to adopt more sustainable practices.

The Myplant Fair is the perfect opportunity to immerse yourself in the world of preserved nature and discover the latest trends in the industry. Attend, explore, and be amazed by Verdissimo’s creativity and commitment to the enduring beauty of nature.

Don’t miss the chance to be part of this unique encounter. Visit the Myplant Fair in Milan and make sure to stop by the Verdissimo booth. Discover how preserved nature can transform your surroundings and fall in love with the beauty that lasts over time.

La entrada Discover the Magic of Preserved Nature at Myplant Milan with Verdissimo se publicó primero en Flores preservadas | Verdissimo.

This is the space where 1,330 exhibitors from 46 countries showcase innovations in their products and services to nearly 40,000 visitors, factors that make IPM a place of great diversity and a source of novelties in its field.

The main themes of the event will be climate change and sustainability, areas in which Verdissimo has been working for several years. It is an opportunity to share and learn about our social responsibility initiatives, that are brought together in our Verdissimo Being Conscious campaign.

We look forward to your participation.

La entrada IPM ESSEN: Green, Great, Gorgeous se publicó primero en Flores preservadas | Verdissimo.

What is Florverde

Sustainable floriculture with social responsibility, along with the pursuit of good agricultural practices, minimizing the use of agrochemicals, protecting fundamental rights of workers, product quality, and managerial responsibility, have been the goals of the Florverde Sustainable Flowers certification for the past 25 years. This program was created by the Colombian Association of Flower Exporters (ASOCOLFLORES, of which we are a part) as a tool to promote sustainable floriculture with social responsibility.

The Florverde certification is globally recognized as one of the highest standards in agricultural production.

What is it for?

The Florverde certification is globally recognized as one of the highest standards in agricultural production. Therefore, obtaining it is synonymous with good practices and high-quality processes.

In addition to the above, it instills confidence in the markets by ensuring compliance with social and environmental standards, establishing guidelines for continuous improvement and the application of internal control tools to verify crop management. It guarantees traceability and control over products, enhances competitiveness, and, finally, facilitates access to new markets.

We are very proud of this achievement because it once again demonstrates that we are constantly improving and progressing in our models of quality, social responsibility, and sustainable production.

We are Verdissimo | Discover the beauty of preserved flowers!

La entrada We are now Florverde! se publicó primero en Flores preservadas | Verdissimo.

What is Nevis LIMS?

Nevis LIMS is a laboratory information management platform designed to automate and optimize all aspects related to data and process management in laboratories. From sample tracking to report generation, this software provides companies with a comprehensive solution to ensure quality, accuracy, and efficiency in their operations.

Innovaflora and Technological Innovation

Innovaflora has embraced technological innovation to improve the quality of its products and optimize its supply chain. The implementation of Nevis LIMS has been a crucial step in this transformation process. This cutting-edge technology has allowed:

• Efficient sample management: Nevis LIMS streamlines sample management, from collection to processing in laboratories. This is essential for Innovaflora as it enables them to conduct quality tests on their preserved flowers quickly and accurately.
• Quality control: The company can meticulously track the quality of its products in real-time, ensuring that only the highest-quality preserved flowers reach the market.
• Supply chain optimization: Through process automation, Innovaflora has improved the efficiency of its supply chain, resulting in faster product delivery to customers and a reduction in operating costs.
• Regulatory compliance: Nevis LIMS also helps Innovaflora comply with regulations and quality standards, which is crucial in the preserved flowers industry.

Social contribution and sustainability

In addition to its technological advantages, Innovaflora takes pride in its commitment to social responsibility and sustainability. The company has used Nevis LIMS to trace the origin of preserved flowers and ensure they are sourced sustainably. This has had a positive impact on both the environment and the local communities where they operate.

The traceability of preserved flowers to their origin, combined with the implementation of sustainable practices, has contributed to Innovaflora’s reputation as a socially responsible company and strengthened its commitment to environmental conservation.

Nevis LIMS has not only improved efficiency and quality in Innovaflora’s operations but has also allowed the company to meet its sustainability and social responsibility goals. The combination of technological innovation and social commitment makes Innovaflora a standout example of how companies can use technology to advance their operations and contribute to societal well-being.

Innovaflora is a testament to how state-of-the-art technology can drive efficiency, quality, and sustainability while making a positive contribution to society.

La entrada Technological Innovation and Social Contribution se publicó primero en Flores preservadas | Verdissimo.

This milestone marks an exciting chapter in the company’s journey, which has been characterized by relentless innovation and unwavering dedication to preserving the wonders of nature.

With operations already flourishing in Spain, Colombia, Ecuador, and Japan, the addition of the North American office is a strategic move that promises to unlock even more opportunities for the group. It signifies a commitment to providing their exquisite, preserved flowers and natural creations to a broader international audience, while also facilitating collaborations with local partners.

Expanding Horizons

The decision to set up an office in this part of the planet is a testament to Innovaflora’s ambitious vision and their unwavering belief in the potential of preserved flowers and nature-inspired products. By establishing a foothold in North America, the company aims to tap into one of the world’s largest and most dynamic markets for floral and decorative products.

Bringing Nature’s Beauty to New Shores

Innovaflora is renowned for its dedication to preserving the natural beauty of flowers and other elements of the natural world. The company’s commitment to sustainable practices and eco-conscious operations has earned them recognition and admiration across the globe. The new office will further amplify their mission to bring the splendor of nature to people’s lives, while promoting the importance of preserving the environment.

Global Collaborations and Partnerships

The expansion into North America is not just about geographical reach but also about creating new opportunities for collaboration. Innovaflora’s presence in this strategic area will foster partnerships with local floral designers, event planners, wholesalers, and nature enthusiasts who share their passion for the unique beauty of preserved flowers and foliage. This collaboration will undoubtedly lead to the creation of innovative and stunning floral arrangements and nature-inspired decor.

A Bright Future for Innovaflora

The opening of the new office is a clear indicator of Innovaflora’s growth trajectory and their commitment to reinforce its leadership in the preserved flowers and natural decor industry. It signifies a bridge between cultures and a fusion of creative minds, as Innovaflora’s North American presence joins hands with the already thriving operations in Valencia, Bogotá, Quito, and Tokyo.

As the Innovaflora Group continues to redefine the industry with its creativity, sustainability, and dedication to preserving nature’s marvels, this expansion marks the beginning of an exciting new chapter. With their commitment to quality and passion for nature, Innovaflora is set to captivate the hearts and homes of individuals and businesses across North America and beyond.

La entrada Innovaflora Expands Horizons: Welcoming a New Office in North America se publicó primero en Flores preservadas | Verdissimo.