However, amidst numerous options and offers, and the need to think of a truly original gift, it can be challenging to choose the best option—one that combines beauty, quality, durability, and originality.

Here, we will show you how preserved flowers for Valentine’s Day, especially roses, possess all these characteristics and offer even more, as they will look fresh and natural until the next Valentine’s Day.

Collection of Preserved Roses for Valentine’s Day

In the Collection of Preserved Roses for Valentine’s Day, we explore the timeless beauty of roses in various elegant presentations. Each type of rose in our collection has been carefully selected and preserved to capture the essence of love and lasting beauty.

Heart-shaped Rose

Our heart-shaped roses add that touch of originality not commonly found in other flowers. In addition to capturing attention with their beauty and shape, they also play an essential role in arrangements that don’t go unnoticed.

V-Rose

Verdissimo’s V-Rose brings unparalleled originality, standing out from other flowers with its unique beauty and distinctive shape. They not only captivate the gaze with their charm but also become an essential element in Valentine’s Day flower arrangements that stand out and leave a memorable impression.

Stemless Roses

Yes! And they are perfect for creating elegant and stylized arrangements that perfectly convey what is in your mind and heart.

Roses with Stems

Stemmed roses are ideal for designing elegant and refined floral arrangements that impeccably express the thoughts and emotions of your mind and heart.

Roses with Dome

Roses in domes are magnificent for creating charming and delicate presentations, perfectly capturing the emotions and thoughts nesting in your heart and mind.

Other Flowers and Greens You Can Use to Combine with Roses on Valentine’s Day

Gypsophila

Gypsophila, commonly known as “baby’s breath,” is a charming choice for Valentine’s Day, adding a touch of delicacy and romance to any floral arrangement. Its small and ethereal white flowers bring an air of innocence and tenderness, perfect for complementing the passion of roses and celebrating love in its purest and sincerest form.

Diosmi

Diosmi, with its small pink flowers, is an ideal complement to Valentine’s Day arrangements. It adds a dimension of texture, enhancing the depth and complexity of love celebrated on this special day.

Papirus

Preserved papyrus, with its natural elegance and unique texture, is an exceptional addition to Valentine’s Day floral compositions. Its distinctive shape and durability make it a symbol of enduring love, adding a touch of sophistication and originality to any floral arrangement.

White Ruscus

White ruscus, with its delicate light-toned leaves, brings subtlety and elegance. These versatile green complements vibrant flowers perfectly, creating a contrast that enhances beauty and symbolizes harmony and purity in love.

Hedera

Preserved ivy, with its intense green and lush foliage, is a perfect choice to add a touch of vitality. Its robust and lasting appearance symbolizes a love that grows and strengthens over time, adding depth and a touch of nature to any floral composition.

Ideas for Compositions with Roses, Greens, and Preserved Flowers from Verdissimo

Verdissimo | Discover the beauty of preserved flowers!

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Join us from November 5 to 7 in Vijfhuizen, Netherlands, and visit our stand. We’re eager to showcase the latest innovations from our Verdissimo brand and share ideas that will inspire your creativity. Don’t miss this unique opportunity to discover trends and connect with industry leaders!

Why can’t you miss IFTF 2024?

IFTF is the most exciting gathering of the year in the floral industry. With over 300 exhibitors from more than 30 countries and nearly 25,000 visitors from around the globe, you can expect to find:

• Cutting-edge floral innovation: discover the latest trends in the floral industry.
• Global connections: meet leaders and potential partners for your business.
• Floral culture: immerse yourself in the passion and creativity that define floriculture, along with the various techniques used in cultivation and preservation.
• Exclusive new products be the first to learn about Verdissimo’s innovations.

Visit Verdissimo’s stand!

Captivating the world with the magic of preserved nature

What to expect at our stand?

Join the Experience!

IFTF 2024 is the world’s largest floral showcase, making it your chance to be part of a vibrant event filled with passion and floral trends. We look forward to seeing you from November 5 to 7 at Verdissimo’s stand B3.28!

Verdissimo – Your Trusted Partner for Wholesale Preserved Flowers and Plants | Discover the beauty of preserved flowers!

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TRENDS IN FLORAL DECORATION

With the new floral year upon us, we are witnessing a notable interest in white tones in decoration. This color, symbolizing purity and sophistication, is emerging as a popular choice for many decorative compositions. Preserved flowers and foliage in white shades can add an air of elegance and serenity to a range of interior styles, from minimalist to contemporary.

The durability of preserved flowers offers a significant advantage, maintaining their freshness and color over time. If you’re looking for a decoration that combines beauty with functionality, white arrangements could be an ideal option for this year.

BACK TO SCHOOL: PRESERVED NATURE FOR STUDY SPACES

The start of a new school year is the ideal opportunity to revitalize study spaces. Adding preserved flowers and foliage can transform any area into a more inviting and inspiring environment, perfect for enhancing focus and creativity. Small, low-maintenance arrangements on desks or shelves can significantly improve the ambiance, making the space more enjoyable and calming.

These preserved products, in addition to being aesthetically pleasing, offer practical advantages: their durability and low maintenance make them an ideal choice for those seeking simple yet impactful decorative solutions, perfect for the hustle and bustle of everyday life.

INNOVATIONS AT VERDISSIMO: WHITE FLOWER AND FOLIAGE COLLECTION

At Verdissimo, we are thrilled to introduce our new collection of preserved white flowers and foliage, a trend that will define the floral year 2024-2025. This launch represents elegance and purity at its finest, perfect for those looking to add a sophisticated touch to their spaces.

But that’s just the beginning: we have more groundbreaking innovations in store that will transform the preserved sector. Although we can’t reveal the details just yet, we assure you that Verdissimo will lead the way with our upcoming major release!

We invite you to discover our collection and share your expectations for this new floral year. We’re excited to see how you envision your spaces with our offerings!

Verdissimo – Wholesaler of preserved flowers and plants | Discover the beauty of preserved flowers!

La entrada New Floral Year: Trends and Innovations in Preserved Nature se publicó primero en Flores preservadas | Verdissimo.

These new preserved mosses not only offers the beauty and durability characteristic of our products but is also the only one on the market with a certification that guarantees their fire resistance, in compliance with the European standard UNE-EN 13501-1:2019, one of the highest safety standards.

A Technological milestone in natural decoration

The development of these fire-rated preserved mosses is the result of several years of research and meticulous work by our I+D team. At Verdissimo, we have overcome the technological challenge of creating mosses that not only retains their fresh and natural appearance but also provides enhanced safety in interior spaces.

The BS1D0 certification, obtained after rigorous testing, confirms that our Pole and Flat Moss is highly resistant to fire spread, making it the perfect choice for decoration projects in public and private spaces where safety is crucial.

What does B – S1 D0 mean?

• Fire rated classification: B – Combustible. Very limited contribution to the fire.
• Additional smoke opacity indicators: S1 – Low smoke production.
• Additional drop/particle fall indicators: D0 – No drops/particles are produced.

Why Our New Fire-Rated Pole & Flat Mosses are an Excellent Option for Interior Designers, Architects, and Designers

Our new fire-rated Pole and Flat mosses are an exceptional choice for interior designers, architects, and designers because it meets the stringent standards of the Construction Products Regulation. Designed for permanent installation in both construction and civil engineering projects, these Flat and Pole mosses combine natural beauty with top-notch performance in safety and sustainability. Their fire-rated certification offers robust fire protection while also addressing key aspects such as durability, stability, hygiene, and health. AAdditionally, they are eco-friendly, improve thermal insulation, and provides soundproofing, making it a comprehensive solution for architectural projects that require both aesthetic appeal and functional excellence.

Avaliable in their natural green color

DOWNLOAD OUR DETAILED DOCUMENT ON FIRE-RATED POLE MOSS

The new preserved Pole and Flat Mosses from Verdissimo will be available in their natural color, allowing designers and architects to incorporate the pure essence of nature into their projects. These mosses integrate seamlessly into all types of environments, adding a touch of freshness and authenticity that only Verdissimo products can provide.

Innovation and commitment to excellence

This launch reaffirms our unwavering commitment to innovation and excellence in every product we create. The Fire-Rated Preserved Pole and Flat Mosses , certified with BS1D0, stands as a testament to how Verdissimo seamlessly blends the beauty of nature with cutting-edge technology. We offer solutions that not only enhance spaces but also adhere to the highest standards of safety and quality. We are confident that these groundbreaking products will become an invaluable asset for design and architecture professionals looking to integrate a natural and secure element into their projects.

Discover the new Fire-Rated Preserved Pole and Flat Mosses at Verdissimo and elevate your spaces with the assurance that only certified safety can provide!

Verdissimo – Your Trusted Partner for Wholesale Preserved Flowers and Plants | Discover the beauty of preserved flowers!

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VERDISSIMO AT IBERFLORA AND EXPOFLOR 2024

Iberflora, the international trade fair for the plant and flower sector, will take place from October 1 to 3 at Feria Valencia. This event offers a fantastic opportunity to reconnect with professionals and enthusiasts of preserved nature. This year, Iberflora will be evolving under the theme “Iberflora New Generation,” reflecting the most innovative and sustainable trends shaping the future of the industry.

At our stand, Verdissimo will showcase our unwavering commitment to quality, innovation, and sustainability—core pillars that have established us as a global leader in preserved flowers.

We will also be participating in Expoflor 2024 in Ecuador, where we aim to strengthen our presence in the Latin American market. This event is crucial for us as it enables us to engage directly with clients in the region and present our latest innovations. While we have several surprises in store, the specific details will be revealed during the fair, keeping anticipation high among our visitors.

WHAT TO EXPECT AT VERDISSIMO’S STANDS

✨ High-Quality Preserved Nature
Experience preserved flowers and plants that blend elegance and durability, crafted to the highest standards.

🌱 Commitment to Sustainability
Discover innovative solutions that enhance beauty while prioritizing environmental stewardship.

🛠️ Custom Solutions
Our specialized team in preserved nature is ready to provide unique solutions tailored to your needs.

🔬 Leadership in Innovation and Preservation
Explore advanced techniques that transform nature into exceptional pieces, enhancing both their beauty and longevity.

Verdissimo – Your Trusted Partner for Wholesale Preserved Flowers and Plants | Discover the Beauty of Preserved Flowers!

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This year, the Wonderflower project will be present at the international fair to raise consumer awareness about the world of preserved flowers as a beautiful, long-lasting and sustainable alternative for decoration.

The wonderflower project unites the forces of three partners: Verdissimo, Creatissimo and Südblume. It was launched in May 2022, inspired by the need to bring the world of preserved flowers to the end consumer as a beautiful, long-lasting, and sustainable alternative for decoration. A selected range of floral arrangements and takeaway products will be showcased at the trade show and is intended to promote sales via retail chains as well as specialized garden centers.

Spoga Gafa: the world’s largest garden trade show

Spoga Gafa is the world’s largest garden fair held in Cologne, Germany, bringing together professionals and enthusiasts to present the latest trends in gardening and outdoor design. In addition to commercial exhibitions, there are also conferences and activities for knowledge sharing and networking.

What is the International Spoga and Gafa Fair in Germany?

The fair stands out for its ability to capture the outdoor lifestyle and be a showcase for inspiration and creativity. It is more than a trade show, as it explores the latest trends in outdoor design, garden decoration and green space creation.

When is it celebrated?

The next edition of Spoga Gafa will take place from June 16-18, 2024 in Germany. The central theme will be “Responsible Gardens”, in collaboration with the green sector, to promote responsibility and contribute to a sustainable and healthy environment. In this context, responsibility implies the search for solutions to current problems.

Wonderflower at Spoga Gafa

Responsible gardens as a key theme 2024

Verdissimo, Creatissimo and Südblume will participate in Spoga Gafa 2024, where they will focus on the relevance of environmental awareness and care of green areas, with high quality items to encourage the creation of responsible and environmentally friendly gardens.

On the one hand, Verdissimo, wholesaler of preserved flowers, will show its special preservation process as a specialist in the sector for more than 30 years.

Creatissimo will present its product line and fashion trends. The group’s florists have been designing floral arrangements and planting individual bowls for more than 20 years. Südblume will focus on the work and supply of retail chains.

Why visit the Wonderflower booth at Spoga Gafa?

A visit to the Wonderflower stand at Spoga Gafa is a unique opportunity to discover the latest trends and products in the world of preserved plants and flowers.

• Wide variety of products: wide range of high-quality preserved plants and flowers, ideal for various applications in interior design, event decoration and landscaping.
• Durability and quality: the preserved plants and flowers of the three groups maintain their fresh and natural appearance for a long time, without the need for water or maintenance.
• Sustainability: a leader in the preserved plant market, Wonderflower is committed to sustainability and the environment.
• Innovation: always looking for new techniques and technologies to improve the quality and variety of products.
• Professional advice: a team will be available to provide personalized advice and answer all questions about products and applications.

Come and visit the Wonderflower stand at Spoga Gafa to discover Verdissimo products: quality, sustainability and innovation in the field of preserved plants and flowers!

La entrada The Wonderflower project at Spoga Gafa Germany: the biggest international garden meeting se publicó primero en Flores preservadas | Verdissimo.

Sustainable Achievements

Nowadays, sustainability has become a fundamental pillar for companies wishing to have a positive impact on the world. More and more organizations are adopting the United Nations Sustainable Development Goals (SDGs) as a guide to promote a better and more equitable future.

In this context, the launch of the SDG report by Innovaflora (a leading group in the production of preserved nature, of which Verdissimo is a part) is an opportunity to highlight its achievements and commitment to sustainability. This article explores the key aspects of this presentation and the positive impacts it can have.

Commitment to the SDGs

Innovaflora and its industry-leading brands, Verdissimo and Florever, have integrated the SDGs into their business model and daily operations. This commitment is reflected in its report, which details the initiatives carried out to contribute to each of the 17 goals.

Among its main achievements is the adoption of sustainable agricultural practices on its farms, minimizing the use of chemicals, and promoting soil conservation and biodiversity. In addition, the company has implemented education and training programs for its workers and local communities, promoting gender equality and access to decent work opportunities.

Reducing environmental impact

The report highlights efforts to reduce its environmental impact throughout the supply chain. Measures have been implemented to minimize the carbon footprint, such as the use of renewable energies in the facilities (solar panels) and the optimization of industrial processes.

In addition, efficient water management has been promoted, and a system for recycling and reusing materials in production processes has been implemented.

Biodiversity conservation

Innovaflora recognizes the importance of protecting biodiversity and local flora. This report highlights the implementation of conservation practices on the farms, such as the protection of natural areas and the promotion of native flora. In addition, alliances have been established with environmental organizations for the preservation of ecosystems and the promotion of reforestation.

Social and economic impact

The report also highlights the company’s commitment to the social and economic development of local communities. Through corporate social responsibility programs, it has promoted projects that improve people’s quality of life, such as the strengthening of fair working conditions and the adaptation of workspaces to maximize safety and comfort, in addition to the various initiatives described in the document.

Transparency and accountability

The presentation of the SDG report demonstrates the group’s commitment to transparency and accountability. Innovaflora has established indicators that account for progress in the social, economic, and environmental spheres and that it freely expresses to the public.

Innovaflora, as well as its brands Verdissimo and Florever, in addition to its production centers Guirnaldas in Colombia and Garlands in Ecuador, continue the path to achieve even cleaner and more sustainable production.

You can download the entire document here.

DOWNLOAD ODS REPORT 2024 – INNOVAFLORA

DOWNLOAD ODS REPORT 2023 – INNOVAFLORA

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Primitive Materiality, Surfaces that Tell Stories

In the “Custodian” trend, the need to bring nature closer to home manifests through pieces that exhibit a primitive aesthetic. Materiality takes center stage with rough, rugged, raw-looking, cracked, and even burnt surfaces. These finishes not only enhance the authenticity of materials but also add a layer of history and experience to the spaces.

The choice of furniture with primitive finishes is not just a stylistic matter but a statement that embraces the beauty of imperfection and the resilience of time. The connection with nature becomes palpable as textures tell stories that unfold over the years.

Graphics that Resurrect Nature

The incorporation of graphics reproducing natural effects is another distinctive feature of this trend. Walls become canvases that bring to life the flow of water, the dance of clouds, or the majesty of forests. These representations not only provide a unique visual aesthetic but also create an atmosphere that invites reflection and serenity.

Earth-toned Palette: Blues, Emeralds, Greens, and Terracottas

The predominant tones in the palette for this style pay homage to the richness of the earth. Blues and emeralds offer a sense of calm and freshness, while greens connect with the vitality of nature. Orange and terracotta tones add warmth and comfort, creating a palette that balances contemporary sophistication with a connection to the earth.

Preserved Nature, Elegance, and Timeless Durability

In the implementation of “Custodian,” preserved flowers and nature-inspired pieces stand as elements that bring elegance and freshness to spaces. These products, subjected to a careful preservation process, maintain their original beauty without requiring constant maintenance like fresh flowers or live trees and ferns.

The strategic inclusion of floral arrangements with preserved flowers adds an ethereal and romantic touch to environments. Whether in charming centerpieces, botanical walls, everlasting bouquets, or special events, preserved nature aligns with the trend’s philosophy, bringing a natural and enduring touch.

Integrating “Custodian” into Your Home

To bring this trend into your home, choose furniture with primitive finishes, decorate walls with nature-inspired graphics, and play with earthy color palettes. Additionally, the inclusion of preserved flowers in your decor will add an element of elegance and enduring nature.

“Custodian” presents itself as an invitation to create spaces that merge nature with timeless elegance. From primitive materiality to graphics that recreate nature and the durability of preserved flowers, this trend redefines how we conceive and live in our homes; your habitat becomes a sanctuary that celebrates authenticity and a connection to the earth.

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The Magic of Preserved Flowers and Environmental Responsibility

Preserved flowers are the embodiment of nature captured in its fullest expression. Unlike fresh flowers, these natural pieces have been carefully treated to maintain their freshness and vitality without the need for water. This process not only allows us to enjoy their splendor for much longer but also emphasizes the importance of adopting sustainable practices in the floral industry.

The Crucial Role of Water in Flower Cultivation

Water is essential in flower production. That’s why it’s crucial to emphasize that the high percentage of water we use for the growth and sustenance of our crops comes from a natural source like rain, underscoring the need to manage this resource responsibly. By adopting techniques for harvesting rainwater, we can reduce dependence on external sources and contribute to the sustainable use of water. This practice not only benefits our environment but also promotes the stability and quality of aquatic ecosystems.

The Importance of Water Conservation in Sustainable Production

On World Water Day, it’s imperative that we reflect on how our individual and business actions can make a difference. In the production of preserved flowers, implementing efficient irrigation systems and water reuse are crucial steps. By embracing sustainable technologies and responsible practices, we not only ensure the quality of our products but also contribute to preserving one of our planet’s most precious resources.

A Lasting Commitment

At Innovaflora (and its brands Verdissimo and Florever), we recognize the importance of caring for water and are committed to sustainable practices. On this World Water Day, we invite everyone to join us in the ongoing effort to preserve and responsibly utilize this vital resource. By choosing preserved flowers, you not only bring the beauty of nature into your home but also support an environmentally respectful approach in the floral industry.

We invite you to cultivate a future where beauty and sustainability flourish hand in hand.

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The Myplant Fair is the place where nature and innovation come together to create a stunning visual spectacle. This year, Verdissimo will bring the beauty of nature to life through its booth.

Why should you visit the Verdissimo booth?

The answer is simple: we offer a unique experience of nature that endures over time. Our preserved products maintain the freshness, texture, and vibrant colors of natural flowers and plants, but without the need for care. Can you imagine having the beauty of nature in your home or office without worrying about watering or sunlight?

In addition to our exceptional products, Verdissimo stands out for its commitment to sustainability. In a world that increasingly values environmental responsibility, Verdissimo leads the way by offering environmentally friendly alternatives. Their innovative approach to nature preservation aims to inspire everyone to adopt more sustainable practices.

The Myplant Fair is the perfect opportunity to immerse yourself in the world of preserved nature and discover the latest trends in the industry. Attend, explore, and be amazed by Verdissimo’s creativity and commitment to the enduring beauty of nature.

Don’t miss the chance to be part of this unique encounter. Visit the Myplant Fair in Milan and make sure to stop by the Verdissimo booth. Discover how preserved nature can transform your surroundings and fall in love with the beauty that lasts over time.

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