Transforming the Way Flowers are Displayed: A Revolution in the Preserved Rose Market

At Verdissimo, the leading wholesaler of preserved flowers, we have always been at the forefront of the preserved flower industry. Today, we once again lead the market with the launch of a revolutionary display that not only transforms the way our iconic preserved roses are showcased but also enhances the shopping experience for our customers and makes product presentation easier for retailers.

Why is this display so special?

The impact of this new display has been immediate. Upon its launch in mass-market retail stores in France, it tripled sales of preserved flowers and quickly became a market phenomenon. However, it’s not just the sales success that excites us. This display has proven to be an essential tool for florists and retailers, making it easier to display our preserved roses in an attractive and effective way.

When designing this product, we focused on three key objectives:

• Maximizing the visibility of our roses.
• Enhancing the shopping experience for consumers.
• Simplifying the logistics for retail locations.

Thanks to these objectives, we’ve created a solution that not only highlights the unique features of our flowers but also helps our business partners increase their sales in an efficient manner.

Key Benefits of the New Display

This display offers several advantages for both consumers and retailers. Here are the key features that make it stand out:

• 360-Degree Visibility: Its circular design allows the roses to be viewed from every angle, emphasizing their natural beauty and durability. The flowers can be fully appreciated, which grabs the attention of shoppers from any perspective.
• Improves the Shopping Experience: Consumers can touch and closely examine our preserved roses, which allows them to appreciate the quality and sustainability behind each rose. This direct interaction increases the likelihood of purchase.
• Space Optimization: With its compact and efficient structure, the display maximizes the use of available space in retail locations. This makes it easy to install in any type of store, without the need for major modifications to the store’s infrastructure.
• Logistics Savings: The display is shipped unassembled, significantly reducing transportation costs and making storage easier. Additionally, the assembly process is quick and simple, allowing retailers to set it up without hassle.
• Easy to Assemble: With clear instructions and an intuitive design, the assembly process is so simple that anyone can put the display together in just minutes.

A Step Forward in Our Commitment to Innovation

At Verdissimo, we’ve always been committed to offering the highest-quality products without compromising on aesthetics or sustainability. With this new display, we continue to solidify our position as a leader in the preserved flower industry, providing solutions that not only improve the shopping experience but also support the growth and success of our retail partners.

This launch is not just an improvement in how our flowers are displayed; it’s a true revolution in how products are presented and sold in the market. We’re excited to see how this display will continue to positively impact the preserved flower industry and create new opportunities for our customers and partners.